4: Mark Winer, Photographer’s Agent at The Gren Group (clients: Apple, Pepsi, Crispin Porter Bogusky, Wieden + Kennedy, etc.)





Mark Winer, Photographer’s Agent at The Gren Group, works with premier brands and ad agencies. You can view all of their photographers and directors at The Gren Group’s website.

Here’s a sampling of their clients:

  • Apple
  • Budweiser
  • Pepsi
  • State Farm
  • Volkswagen
  • BBDO
  • Crispin Porter Bogusky
  • Wieden + Kennedy

In our discussion today, Mark and I (your host, Neil Binkley) talk about:

  • What do photography agents do for their photographers, and vice versa?
  • How does the Gren Group stay in touch with ad agencies?
  • How art producers reacted to the Gren Group’s change in focus
  • What happens when things don’t work out between a rep and a photographer on their roster
  • How can you build relationships with clients, instead of blindly marketing to them?
  • How should you negotiate licensing and budgets?
  • How important is motion work to ad agencies and reps these days?
  • Is “authenticity” a fleeting trend in Lifestyle photography?
  • How should you approach an agent? (Mark also wrote a blog post about it)
  • Where he invests his efforts in social media
  • This and much, much more.

Links to What We Discuss:

See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, my favorite: Overcast, Spotify, etc.), or at www.photopodpod.com. Also feel free to drop me a line with questions and ideas for future interviews!